Does every Rentol plan include the full AI team?

Yes. Every Rentol plan — Starter, Professional, and Agency — includes the full AI team: Chloe, Marcus, Aria, Felix, Nova, and Sage. The plans differ in the surrounding operating system, not the core AI capability.

Is there a free plan for landlords?

Yes. The Rentol Starter plan is free and designed for self-managing landlords getting started. You can add properties, activate the AI team, and prove the workflows before moving to a paid plan.

What is the Agency plan?

The Agency plan is a full four-portal operating system for lettings agencies — covering the manager portal, landlord portal, tenant portal, and contractor portal. It includes white-label branding, advanced finance and compliance tooling, and priority support.

Can I upgrade my plan as my portfolio grows?

Yes. Rentol plans are designed to scale with your portfolio. Start on the Starter or Professional plan and move into Agency when the size and complexity of your operation demands it.

Pricing

Pricing that scales with the portfolio, not the chaos.

Start free, prove the workflows, then move into the plan that matches the size and complexity of the operation. Every plan includes the instant AI team. The difference is how far the platform expands around it.

Create Free Account Create Agency Account

Starter

For private landlords with up to 3 properties

Free

Up to 3 properties. Full AI team included.

Up to 3 properties
All 6 AI agents
Tenant, Landlord, and Contractor portals

Best for: Private landlords with up to 3 properties, and anyone who wants to explore Rentol with real properties before scaling up.

Included workflow shape: The full AI team — all six agents, active from the moment you add your first property. Agency, Tenant, and Contractor portals included.

Support: Self-serve launch with guided onboarding.

Create Free Account

Professional

For growing portfolios and self-managing landlords

£19/mo + £3/unit

Unlimited properties. All six AI agents. MTD filing.

Unlimited properties
MTD-ready finance
Portfolio map and reporting

Best for: Growing landlords and operators who want the full operating system.

Included workflow shape: Unlimited portfolio coverage with rent, compliance, maintenance, reporting, and map views.

Support: Priority onboarding and implementation guidance.

Create Free Account — 14-day trial

Agency

For letting agencies and multi-user management teams

£149/mo + £5/unit

White-label portals, landlord management, full analytics.

White-label domains
Agency analytics
Advanced permissions and reporting

Best for: Letting agencies and multi-user operations teams.

Included workflow shape: Full four-portal delivery with landlord access, advanced permissions, and white-label controls.

Support: Agency onboarding with implementation and migration support.

Create Agency Account

Plan comparison

See exactly what changes between plans.

The AI team stays constant. The surrounding operating system expands as the portfolio and the business model become more complex.

Capability	Starter	Professional	Agency
Properties included	Up to 3	Unlimited	Unlimited
AI team	All 6 personas	All 6 personas	All 6 personas
Portals	Agency, Tenant, Contractor	Agency, Tenant, Contractor	Agency, Landlord, Tenant, Contractor
Portfolio map	Included	Included	Included
MTD-ready finance	Basic visibility	Included	Included
White-label branding	Not included	Not included	Included
User permissions and team management	Single admin	Core roles	Advanced multi-user controls
Owner management	Not included	Not included	Included
Implementation support	Self-serve	Priority guidance	Agency onboarding support

All plans include the instant AI team

Chloe, Marcus, Aria, Felix, Nova, and Sage are not add-ons. They are part of the core product experience.

Start free, then scale deliberately

The free tier is there so landlords and operators can see the system working before scaling into paid plans.

Agency pricing is built for real operations

White-label delivery, landlord access, advanced permissions, and analytics are grouped into the agency package where they belong.

Pick the plan that fits how you operate today.

Landlords can start free and grow into full workflow coverage. Agencies can launch straight into a branded, four-portal operating system with the same instant AI team at the core.

Create Free Account Create Agency Account